ASSESSMENT
Albinati Aeronautics (AA) is a private aviation company. So far, it developed organically in its environment thanks to the reputation of its founder, Stefano Albinati. In 2013, AA must build awareness outside of its circle.
CHALLENGE
Build the Albinati brand, capitalizing on the founder’s essential traits:
• Expertise as an aviation professional
• Relentless pursuit of Excellence
• Passionate Enthusiasm
YEARS
2013-2017
BRAND STRATEGY
Stand out by sharing the passion for flying.
BRAND EXPERIENCE
The ascensional triangle represents AA’s aspiration for aerodynamics.